The image above came from the
website of a company called ServoGlobe Inc. They provide asset monitoring and
protection to businesses in order to make managing assets easier, faster and
more secure. The image is on the company’s “About Us” page and is intended to
show potential customers how their business operates. This visual is related to
management information systems because ServoGlobe employs people in my career.
In order to break down this visual
and analyze it I approached it from many different angles. First, I analyzed
color and why they chose blue as the main color. Then I looked at all the
different shapes and objects involved; the people, the Earth in the background,
all the lines streaked across the visual, the squares stemming from the center
of the visual, the circles that seem to ripple out from the globe and lastly
the different pages overlapping each other behind the people. I also observed
that the entire visual is a graphic design, which means it is a digital image
that was created with a computer.
After I divided the image into all
the different parts I was able to look at why each aspect was included and the
affect that it has in conveying its message to the audience. Color is a big
aspect in any visual whether it is a graphic, art or a photograph. If they had
used red it would have given off the impression that their business is very
intense and stressful. Blue represents calmness and ease. ServoGlobe wants to
make people’s lives easier and save companies money by decreasing the amount of
time spent managing assets. The other main color used is white which represents
peace and happiness. This makes the audience feel good about ServoGlobe and
curious as to how they make things easier and simpler. Shape is also important,
especially for artists and graphic designers because shapes are what make a
visual interesting but also help focus the audience’s attention towards certain
aspects of the visual. The visual has a lot of people communicating with one
another. They are also spread out across the entire visual, which connects with
the globe behind them because ServoGlobe is a global company with many people
communicating from across the world. Some of them are carrying briefcases,
which implies they are traveling, others are talking on cell phones and many
are communicating face to face with other people. On the far right of the
visual is one person running which makes me feel like the company will do
anything to get things done in a short amount of time to make their customers
happy and keep their businesses running smoothly. Adding to the idea that
ServoGlobe works at a fast pace is the streaks across the visual. Usually lines
are used to show movement and fast speeds. After noticing this I realized one
of the main purposes of this visual is to influence businesses to think that
their company gets things done quickly. Then there are all the squares and
circles surrounding the globe. I think they are meant to represent
communication across the world. The circles represent a signal being sent out
and all the squares are like a grid that divides up all the different areas.
ServoGlobe operates worldwide so they will work with businesses across the
world. Communicating with these businesses and staying in contact is important
in order to meet all their needs as the economy changes and businesses adapt
and evolve. The last two aspects, the overlapping images and the visual being a
graphic image, required more analysis and thought as to why they were chosen. I
think the overlapping images show that ServoGlobe is capable of working on many
projects at once and is capable of maintaining relationships with many
companies. It is a subtle addition to the image because otherwise it would be
overwhelming and distract the audience from the focal points of the image,
which are the globe and the people. Lastly, while they could have included
photographs in the visual since ServoGlobe is a technological company that
develops software and applications it makes sense for it to be digital.
Overall, the image gives off the
idea of worldwide communication and a company that does not waste time getting
the job done. I think the image is very effective at achieving this goal because
it has many aspects yet it is simple enough that it is not overwhelming to the
viewer. All of the things discussed that ServoGlobe is trying to convey with
this visual are very important to management information systems. A career in
MIS means communicating with companies and people to find out what they need
and then tell the developers how to accommodate their desires in the best way
possible.
Works Cited
“About Us.” ServoGlobe Inc. 2014. N.p, n.d. Web. 9
Feb 2014.